Paid Media Lead

Freelance / Contract (2 days per week Ongoing) – Remote / UK 
 
This is a chance to support the launch of a revolutionary collectables brand blending sport, culture, and storytelling. From limited-edition coins to hybrid collectables combining physical and digital assets, you’ll be working on campaigns tied to top UK football teams and some of Europe’s biggest names in sport – If you’re passionate about sport, fandom, and performance-driven growth, this is a dream gig.

Why this opportunity?

You’ll be joining at ground level and owning paid media and performance marketing as a function – helping to shape how the brand acquires customers, tests new markets, and scales efficiently. You’ll have the backing of a global business (resources, access, partnerships), plus the freedom to put your stamp on growth.
 
This is not a “keep the lights on” role. It’s about building something that disrupts a category and proving what works, quickly.
 
The role

We’re looking for a Performance Marketing Lead who can take full ownership of paid acquisition. You’ll be accountable for outcomes over time, with two dedicated days per week for deep work (campaign builds, optimisation, analysis, creative and landing page testing).
 
If you’re smashing it and it takes you less than 2 full days some weeks, that’s fine – It’s about results, not hours.
 
What you’ll do

• Own paid media strategy and execution across key channels (minimum: Meta, Google, TikTok; plus others as relevant such as YouTube, LinkedIn, programmatic).
• Lead media buying and agency management, including briefing, feedback loops, and escalations.
• Own and deliver against CAC / CPA targets, balancing efficiency with scale.
• Run structured creative testing and iteration (concepts, hooks, formats, landing page angles).
• Partner with analytics/data to ensure tracking integrity (pixels, CAPI, UTMs, attribution, and where possible incrementality).
• Produce weekly performance reporting with clear insights, actions, and next tests.
• Use performance data to guide market prioritisation and scaling decisions.

 
What we’re looking for

• Proven experience in performance marketing / paid media (Meta, Google, TikTok, Youtube etc).
• You’ve supported and scaled a DTC brand (eCommerce and/or subscription ideally).
• You’ve personally owned a CAC/CPA target and hit it.
• Confident operating autonomously and comfortable working in a Startup/scale-up environments.

 Contract details

• Remote Role
• Rate: £600/day
• Time: 2 days/week (ongoing)
• Ad-hoc flexibility for via Slack/Teams for update