Stoke City Football Club – Sales Executive

“I had been struggling to recruit Sales Executives for key roles that were instrumental in helping us grow off-field revenue, particularly through corporate hospitality and venue sales. The role had been open for around six months, and the quality of applications we were receiving through direct channels just wasn’t meeting the brief.

We were looking for candidates with either venue or hospitality sales experience, or individuals with the kind of standout personality needed to engage a room, someone who could confidently represent the club and our brand in the best possible light. Despite engaging several recruitment agencies, we were still not seeing the calibre of candidates we needed, which is why we decided to partner with Logic Resourcing in November 2023.

From the outset, they demonstrated a strong understanding of sales and the types of personalities that would thrive in the role. They didn’t just match job titles, they focused on transferable skills and different candidate profiles that aligned with both the role requirements and the culture of the club. The candidates they sent across consistently met the brief, and even when a candidate wasn’t quite right, it was clear why they had been put forward.

The communication throughout the process was excellent, proactive, responsive, and clearly focused on achieving the right outcome for us.

We successfully hired three candidates through Logic Resourcing. More than 12 months later, two of them are still with the club. One has since been promoted to a management position, and the other is thriving in their role.

What I appreciated most about working with Logic Resourcing was their genuine understanding of sales and the character types that succeed in this space. They had previously worked in sales organisations, which really came through. They took the time to understand the full scope of the job, including business development, account management, and relationship building, as well as the culture of the club and the personalities that tend to do well here.

I’d happily recommend Logic Resourcing to any organisation looking to hire in sales or client-facing roles”..