How to prepare for a Telesales interview

You’ve bagged yourself an interview for a Telesales role, but you’re not quite sure what to expect. Well don’t worry, we’ve put together a handy guide to help you smash the interview and get the job!

What is Telesales? 

Put simply, Telesales is telephone-based sales. A Telesales Executive will spend most of their working day speaking to businesses (B2B) or private consumers (B2C) over the phone and persuading them to buy products or services.

To be successful in Telesales, you’ll need great communication skills, the ability to build rapport with customers and a drive and determination to hit sales targets, KPI’s and deadlines.

Variation of the role include: Lead Generator, Appointment Setter, Business Development Executive, Internal Sales, Inside Sales Executive, Telemarketers.


Tips for your Telesales job interview: 

Build Rapport from off 

Sales is about rapport building and developing relationships. Whether your interview is telephone-based or face to face, it’s important to demonstrate your ability to build rapport. If you can communicate clearly, pay interest in what’s being said and try and find common ground with the interviewer then you’re on to a winner.

Understand the product or service your selling

Whether it’s Insurance or mobile phones, understanding the product or service you’ll be selling is a must. Do your research, investigate unique selling points, review competitors and start to formulate a plan of how you could pitch the benefits to a potential customer.

Understand the sales process

All sales processes are different. Some are Inbound, some are outbound (cold calling) and some are a mixture of both. During a short sales process, a sale may be closed in one call but during a longer sale process a sale can consist of multiple stages over several weeks or months. Each process requires a slightly different approach so make sure you do your research! Looking into the customer journey and performing a mystery shop / enquiry is a great place to start.

Show Passion and enthusiasm

It’s easier to sell something you’re passionate about and the interviewer will be more confident in your sales ability if you can convey genuine enthusiasm for the product or service. Now this is easily done if you’re going for an interview with Porsche, but if you’re going to be selling nuts and bolts, then you need to give it some more thought. Maybe consider ways to show your interest in the construction sector and the industries you’d be selling into.

Know your numbers

If you’ve worked in sales before, you’ll almost certainly get asked about your past performance and there’s nothing more shoddy than a salesperson who doesn’t know what their previous targets were or how they performed. Spend the evening before your interview refreshing yourself on your targets and KPI and be prepared to articulate your approach to achieving these on a monthly basis. Make a note of all the times you overachieved and have a think about what qualities you possess that make you a top performer.

If you’ve never worked in sales before then this doesn’t need to be a showstopper. Think of times when you’ve worked towards targets or deadlines in your personal life but be sure to underpin these with examples of your determination, motivation and desire to achieve.

Understand what motivates you 

All good salespeople have 1 thing in common, they are driven and motivated to succeed. Whether your main motivation is hitting targets, earning money or topping the sales leader board, it’s important that you get your point across in a way that also demonstrates your ability to offer excellent customer service throughout the sales process.

Show them that you’re the best person for the job

If you can’t sell yourself, then you’ll struggle to sell a product or service. You know you’re going to get asked “why are you the best person for this role” so have a few stock answers prepared. For a foolproof answer, make sure you cover off your motivation, experience and previous track record of achieving goals.


What questions will I get asked at a Telesales Job Interview?

  • Why do you want to work in Telesales?
  • What skills are important to be successful in Sales
  • What motivates you?
  • How would you build rapport with customers?
  • Give me an example of when you worked towards targets or KPIs?
  • How do you handle rejection?
  • How would you offer great customer service?
  • Describe how you would sell our product / service
  • What is your greatest sales achievement?
  • Why would you be the best person for the job?


Now you’ve read our handy guide you should be fully prepped to smash the interview!

If you have any other questions or you’d like to have a quick chat with one of Logic Resourcing Team, feel free to get in touch. We’re more than happy to help.