From Frustration to Success: How Logic Resourcing Revolutionised The Hiring Process for Fortune Hart Accountancy Practice

By Elizabeth Stanaway

Highlighting your company culture within job adverts and building a strong network of candidates before you hire are just two ways to optimise and redefine your recruitment success, but what else helps you find the crème de la crème?

The Problem: Recruitment Challenges Faced

Fortune Hart, a family-run accountancy practice nestled in the heart of Stone, Staffordshire, reached out to us when they needed a new accountant to support their burgeoning client base. This isn’t your average accountancy firm, by the way, it’s a tight-knit operation where everyone knows each other’s names and the office hums with a friendly, collaborative energy. These guys had tried to fill the position themselves, tapping into their network and launching several Indeed campaigns, but were met with frustration. The poor quality of applicants, interview no-shows, and the limited pool of accountants in the market turned their recruitment process into a bit of a nightmare. The owners were at their wits’ end, their business growth stymied by these recruitment roadblocks.

Our Approach: Personalised Recruitment Strategy

In order to craft a killer recruitment strategy, we need to get under the hood of the businesses we support. That’s why we sent Nathan, our dedicated finance recruiter, to spend the morning at Fortune Hart. He didn’t just sit in an office asking dumb questions; he rolled up his sleeves, observed the work environment, and chatted with the team to soak in the company culture. Over tea and chocolate digestives (because everything’s better with biscuits), Nathan had an in-depth conversation with the owners. They shared their recruitment woes, their journey, and their vision for the business. What Nathan discovered was more than just an accountancy practice – he found a family business with a supportive and collaborative work culture. This insight was crucial in shaping our recruitment strategy. He was now armed with the knowledge that would help him find the right person with the right skills and experience. He knew what he was looking for and that, believe it or not, really helps.

Tailored Adverts: Engaging Top Talent

Armed with new and valuable insights, we identified what makes Fortune Hart stand out. Candidates today want more than just a paycheck; they want to work in environments where they can thrive and feel valued. It’s just the way it is. With numerous accountancy practices in the Stoke-on-Trent area alone, it was essential to highlight Fortune Hart’s unique selling points: their family-oriented culture, supportive environment, modern office, and flexible working options.
Using this knowledge, we crafted a series of tailored job adverts that stood out from the bland, generic ones out there. These ads emphasised the culture and benefits of working in a small, friendly team where everyone supports each other. We focused on the elements that set Fortune Hart apart.

Nathan then leveraged his extensive LinkedIn network to spread the word. He reached out to potential candidates personally, explaining why Fortune Hart was a great place to work. His personal connections and reputation in the industry played a crucial role. Candidates responded positively, appreciating the trust and respect Nathan had built over the years. This network-based approach ensured that the candidates we put forward were not only qualified but also a good cultural fit.
We also made use of various industry-specific forums and job boards to widen our search. By tailoring each job advert to highlight Fortune Hart’s strengths and unique culture, we were able to capture the attention of top talent who were looking for more than just another job – they were looking for a place to belong and grow.

The Results? Swift and Effective Recruitment!

Positive results followed swiftly. Within two weeks, we sourced several outstanding accountants who were excited about the opportunity. From this shortlist, Fortune Hart interviewed three top-quality candidates and found their perfect match. The owners described the process as efficient and effective, allowing them to focus on their business, knowing the recruitment process was in capable hands.
By taking the time to understand the unique culture and needs of Fortune Hart and leveraging a robust network, we transformed their hiring process and delivered exceptional results. The selected candidates not only had the required qualifications and experience but also resonated with the company’s values and culture. This alignment ensured a smoother onboarding process and better long-term retention.

The successful placement brought immediate benefits to Fortune Hart. The new accountant seamlessly integrated into the team, contributing to a more balanced workload and allowing the practice to take on more clients. This, in turn, spurred business growth and improved overall client satisfaction.

Everyone’s a winner.

Our approach proved that understanding the client’s needs and the company culture deeply can lead to swift and effective recruitment. The owners were relieved and impressed with the quick turnaround and the quality of candidates we provided. They could now focus on what they do best – running their business and serving their clients.

How We Can Help: Tailored Recruitment Solutions

It’s never a one-size-fits-all approach. Any recruiter worth his or her salt knows this.

We dig deep to understand the companies we recruit for. If you’re an accountancy practice facing similar challenges, we’re here to help. As you can see, we take the time to understand your business, tailor our recruitment strategies, and offer a personalised approach. Leveraging our strong network and expertise within the sector, we find the right candidates every time.

We understand that every business is unique, and we pride ourselves on our ability to adapt our methods to suit your specific needs. Whether it’s finding the right cultural fit or ensuring candidates have the precise skills required, our tailored solutions are designed to deliver.

So, if you’re ready to transform your hiring process and bring in top talent that’s in sync with your business ethos, give us a shout. Let’s make recruitment not just a necessity but a competitive advantage.

Quote From Our Client

This is just a quick note to thank Nathan for his expert support in our recent recruitment drive.

Having tried to “do it my way” in the past, I was a little nervous about using a recruitment consultant, but you made the whole process really easy.

After letting you know about our company and our vacancy, you took over and we didn’t need to do anything except interview candidates and make an offer.

As the candidate search was underway, I was wondering if we would see any good candidates as the role was a tricky one. Sure to Nathan’s promise, within two weeks I had interviewed three candidates that hit the brief exactly.

The next fantastic member of our team joins us on Monday.

Once again, thank you so much for your support and I would not have any hesitation in recommending your services to anyone thinking of recruiting.

Yours Sincerely,
Darren Fortune
Fortune Hart Limited, Chartered Accountants

We Can Help You And Your Business

Recruitment can be a pain in the arse. You’ve got a business to run, and the last thing you need is to be bogged down by no-shows and unqualified candidates. That’s where we come in.
At Logic Resourcing, we take the hassle out of hiring. Think of us as your recruitment pit crew, fine-tuning every aspect to get you across the finish line faster. We don’t just throw candidates at you; we handpick them, ensuring they’re the right fit for your company culture and business needs. Our approach is like a well-oiled machine, precision-engineered for success.

So, if you’re ready to transform your hiring process and bring in top talent that’s in sync with your business ethos, give us a shout.